I put words in their place

A creative soul with a molecular biology degree, I decided I’d had enough of lab work and dove headfirst into copywriting in 2016. Since then, I’ve packed a lot of experience into 6 years and proven myself in a wide range of mediums.

Not-so-humble brag:
The first radio I wrote won an award

Hydrogen Advertising will always have a special place in my heart for taking a chance on a hungry writer with a slim portfolio and big ideas. Here are some of the campaigns I worked on, starting with the award-winner. (Hint: Click through for full campaigns)

Radio, bus ads

OOH, digital, naming

Radio, DM, digital

From there, I joined GreenRubino, an agency across town. Turns out my radio caught some eyes…er…ears.

Some of my favorite people on this earth were my coworkers there. We still have a group chat going.

Radio, OOH, print

Flyers, landing page, social

Then I got to experience my first *gasp* layoff dun dun dunnnn.

Don’t worry, it was one of the best things that ever happened. I took a sabbatical, traveled all over, slept in tents, wrote a novel, and started freelancing for brands like Salesforce and Cintas. I’d love to show you that work, but they won’t let me. Talk to their lawyers.

Next, I wanted to try something I’d only heard agency folks speak wistfully of: in-house.

Once I was done with my walkabout, I stuck the landing in Florida and got a job for TIAA Bank, which eventually turned into me working for TIAA, a Fortune 100 company.

Email, print, brochure, social, video, animation, web, digital

And that concludes the tour

Unless you want to see my art, too. In which case, click here.

 

Appendix

Not everything is portfolio-worthy but you may find that some of these logos click through to the work I did for the company. It’s sorta like an easter egg, but probably way less fun.