Polyclinic

Healthcare ads. Usually healthy people doing healthy things (inspiring, right?), or a friendly looking doc in a white coat and a power stance. 

Challenge: Stand out.

Solution: Lighten the mood. For radio, the classic ode. And for OOH, simple design and fast, punny lines with a specialty payoff.

Results: Specialty appointments up since campaign launch

Award: Silver Addy for Radio

Radio:

OOH:

Digital Banners:

Web Copy: