TIAA
As part of the creative team, I wrote emails, flyers, brochures, digital ads, social media, TV commercials, proposals, webinars, animations, videos, and more. If I had to pick the most valuable part of working here, I’d say I learned a lot of soft skills: negotiation, expectation management, team building—things like that.
Case study: the power of doing it right vs doing it right now
Challenge:
Our stakeholder wanted us to create a pair of emails for an awareness campaign that drove to a landing page that did not exist yet. We were also requested to create the header of said landing page.
Solution:
Knowing that all pieces of a customer journey have to fit together, we convinced them to forgo speed for quality and allow us to design the entire experience—two emails and a landing page.
Results:
18-27% higher open rates than target of 20%
Click-through rate at or above goal of 5%
11 client adoptions in under 3 weeks
Other work
Community outreach flyer:
TV ad:
Recruitment brochure:
Social media images:
