matt swecker dot com
the work the man the approach
the workthe manthe approach
matt swecker dot com
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 Facebook is dead.   The Facebook that  once was , that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking for (friends, dating, anything I can get), political views, even screen name. As an
Jun 18, 2017
Jun 18, 2017

Facebook is dead. 

The Facebook that once was, that is. Does anybody remember it anymore? Simple blue interface. Categories to fill in like: what I’m looking for (friends, dating, anything I can get), political views, even screen name. As an incoming freshman at The University of Illinois, I friended everyone that would soon live on my floor to connect with them and learn about them before I got to school. And sure, to scope out the girls. Back then, “The Facebook” was nothing more than a simple tool for connection. Primitive social media with a clear purpose...[Keep Reading]

Jun 18, 2017
 Radio is a place where a writer can really let their copy shine. It’s also one of the hardest forms of media to do well–the notorious “theater of the mind.” So when it’s your first time working on a radio campaign, what do you do? Where do you start
Jun 18, 2017
Jun 18, 2017

Radio is a place where a writer can really let their copy shine. It’s also one of the hardest forms of media to do well–the notorious “theater of the mind.” So when it’s your first time working on a radio campaign, what do you do? Where do you start?  Let me walk you through some of the strategies that have helped me along the way so far.  
 
First things first, it’s important to hear the difference between good and bad radio...[Keep Reading] 

Jun 18, 2017
 As soon as I hung up my white lab coat and dove head-first into the pursuit of a career in copywriting (with a skeleton of a portfolio), I became a full-time networker. Classmates in Copywriting 101 had tipped me off that this would be the best way
Aug 6, 2017
Aug 6, 2017

As soon as I hung up my white lab coat and dove head-first into the pursuit of a career in copywriting (with a skeleton of a portfolio), I became a full-time networker. Classmates in Copywriting 101 had tipped me off that this would be the best way to land my first gig as a writer. [Keep Reading]

Aug 6, 2017
 Before Seattle, I’d never lived in a big city. I grew up in the forested hills of West Virginia before bouncing from suburb to suburb across the midwest, spending the remainder of my pre-adult life in the sheltered, cookie-cutter environment that su
Aug 9, 2016
Aug 9, 2016

Before Seattle, I’d never lived in a big city. I grew up in the forested hills of West Virginia before bouncing from suburb to suburb across the midwest, spending the remainder of my pre-adult life in the sheltered, cookie-cutter environment that suburbia has to offer – strip malls, minivans, and after-school sports. If homeless individuals existed in these places, they existed out of sight.

Little could have prepared me for the overwhelming sensory experience that awaited in Seattle... [Keep Reading]

Aug 9, 2016
 It takes a special kind of person to bring government and tech together—two worlds with vastly different cultures that move at vastly different paces. But Candace Faber does it with grace and patience. Since 2015, she’s been leading the charge in ci
Sep 5, 2019
Sep 5, 2019

It takes a special kind of person to bring government and tech together—two worlds with vastly different cultures that move at vastly different paces. But Candace Faber does it with grace and patience. Since 2015, she’s been leading the charge in civic tech as Seattle’s first Civic Technology Advocate…[Keep Reading}

Sep 5, 2019
 Lashem is happy. Really happy. You can see it in her face and in the way she talks. She is excited and wide-eyed, like she is seeing the world for the first time. And in a way, she is. The past couple of years have been quite the transformation for
Jul 13, 2014
Jul 13, 2014

Lashem is happy. Really happy. You can see it in her face and in the way she talks. She is excited and wide-eyed, like she is seeing the world for the first time. And in a way, she is. The past couple of years have been quite the transformation for her. Prior to adopting her dog, a high-energy husky mix named Grant, she was “stuck in a big way”. She struggled with depression for much of her life and felt lost in her 20s.

Things started to turn around when she began taking walks for over an hour every day with Grant. [Keep Reading]

Jul 13, 2014
 Artist Mary Portteus is the definition of an optimist. She chooses to turn difficult situations into positive life events, into creative inspiration. She has been living with chronic pain due to a rare form of arthritis called Ankylosing Spondylitis
Nov 17, 2014
Nov 17, 2014

Artist Mary Portteus is the definition of an optimist. She chooses to turn difficult situations into positive life events, into creative inspiration. She has been living with chronic pain due to a rare form of arthritis called Ankylosing Spondylitis since her early twenties, and as she puts it, “because of the need to take breaks while others go ahead, I see details that I might otherwise pass by, which has really informed my photography and the more detailed elements of my mixed media paintings.”

Mary’s art is heavily influenced by her spirituality. [Keep Reading]

Nov 17, 2014
 Though many people in this day and age struggle to keep their work from seeping into their personal life, Matt and Kristie are doing just the opposite – and flourishing. The duo, a self-described “guy and his wife making music” released their second
Nov 16, 2014
Nov 16, 2014

Though many people in this day and age struggle to keep their work from seeping into their personal life, Matt and Kristie are doing just the opposite – and flourishing. The duo, a self-described “guy and his wife making music” released their second EP last year, and have been playing shows together since 2012.

Matt has been a member of the Seattle band The Classic Crime for the past decade...[Keep Reading]

Nov 16, 2014
Seattle, WA
matt@sweckerartanddesign.com

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